Business software (CRM, invoicing, etc.) • Banks & payment solutions • Business insurance & health insurance • Telecoms, Internet service providers & business telephony • Commercial vehicles
of French businesses are small businesses (SMEs) — a high-value audience of decision-makers and buyers, reached by radio every day between business decisions.
A Strategic Audience
Three roles, one person.
of very small businesses have just one employee
Media Consumption
Radio is the ultimate medium for reaching audiences on the move.
Available everywhere, it naturally fits into moments of mobility—whether driving, travelling between appointments, or on the go. It is also a medium of choice: listeners actively select their preferred station, content and listening environment, creating an experience that is both relevant and engaging. Above all, radio is effortless. It accompanies everyday activities without demanding attention. For busy professionals juggling multiple tasks, it remains the ideal companion—capturing attention without interrupting what they’re doing.
For very small business (VSB) owners, audio consumption is highly functional and contextual. They listen while working, driving, making deliveries or travelling between jobs. Every journey represents a valuable captive moment for brands to connect with this audience.
Content that recharges people drives better results
A more open mindset. Less stress. Greater receptiveness. Audio entertainment creates a premium listening environment that significantly boosts advertising recall.
of very small business owners listen to at least one NRJ Group radio station.
NRJ Global is therefore the leading radio offering for this strategic audience.
Driven by their “Good Vibes Only” entertainment DNA, our radio brands connect with these influential decision-makers every day.
Nostalgie
NRJ
Chérie FM
Rire & Chansons
Ils font confiance à la radio pour toucher les dirigeants de TPE
💻 Logiciels de gestion
Pennylane
🏦 Banques & solutions de paiement
BNP Paribas
🛡️ Assurances & mutuelles professionnelles
MAAF
📱 Télécom, FAI & téléphonie
SFR
🚐 Véhicules utilitaires
AMPLIFY YOUR SIGNAL TO THE VSB AUDIENCE
Let’s discuss your brief. Our teams will design a tailored campaign—including radio, digital audio, targeted podcasts and host-read advertising—and deliver a bespoke proposal within 48 hours.
