EXPERIENCE A DEEP RE-CONNECTION WITH YOUR TARGET AUDIENCES

Engage with your consumers, clients, and users through a constructive and creative approach during a collective intelligence workshop.

• Immersion: Understand your targets and immerse yourself in their practices, daily routines, and lived experiences…
• Co-creation: Co-build marketing arguments and strategies.
• Optimization: Optimize your communication choices, services, innovations, positioning, and internal reflexions.
• Forecasting: Anticipate and map out future trends by projecting future scenarios for your sectors.

One goal: Bring new ideas to life and transform them into concrete actions!

MAXIMIZE YOUR COMMUNICATION’S IMPACT

Prior to launch, ensure your communication successfully meets its objectives:

• Evaluate its ability to effectively reach your target audience.
• Measure the campaign’s impact on brand perception: awareness, image, intent…
• Conduct a comprehensive creative diagnostic: comprehension, appreciation, relevance…

Strategic recommendations to refine your message before broadcasting and guarantee optimal performance with your target audience.

DETERMINE YOUR CAMPAIGN ROI

COMBINE PROFITABILITY WITH CARBON IMPACT

GAIN ACCESS TO PREDICTIVE ROI

Marketing Mix Modeling (MMM) allows you to analyze the effects of your media and non-media marketing investments on revenue and define the Return on Investment (ROI) of activated levers.

In partnership with CSA Data Consulting, increase your revenue through valuable budget allocation recommendations to optimize your ROI.

A carbon footprint constraint can also be integrated into the modeling to optimize the business impact of your communications while contributing to your company’s carbon footprint management.

With the Virtual Market solution, you can risk-free and endlessly simulate marketing strategy scenarios by modeling an exact replica of the market. And with the new Amplified MMM solution, you can determine, prior to your campaigns, the revenue and ROI gains that integrating radio and audio would bring to your media mixes.

EVALUATE THE CSR DIMENSIONS OF YOUR ADVERTISING MESSAGES

Reconcile a responsible approach with efficiency by evaluating the CSR dimensions of your communication and its ability to have a positive impact on consumer behavior.

Through a cognitive analysis, we evaluate 5 key criteria: the place of CSR in the message, creativity, emotion, involvement, and information.

Identify optimization pathways for your CSR message thanks to a detailed diagnostic designed to encourage sustainable behaviors.