For the fifth consecutive year, the Jean-Paul x NRJ Global collective and Sup de Pub are joining forces to host the “Audio Creative Awards,” a competition dedicated to audio creativity. This 2026 edition will spotlight tomorrow’s top talent and place innovation at the forefront, featuring four major advertisers leading their respective industries: Hyundai, Parc Astérix, Pink Lady, and Transavia.
360 third-year students from Sup de Pub’s Paris, Lyon, and Rennes campuses have been split into creative teams to tackle the challenges set by several partner brands. Simulating real agency conditions, they will pitch solutions to advertisers’ briefs by imagining innovative audio concepts and creations.
Throughout the competition, students will benefit from a tailored support program, including masterclasses led by industry professionals, strategic and creative coaching sessions, as well as access to NRJ Global’s studios and teams to produce their projects.
The best creations will be pitched to a panel of audio and communication professionals co-chaired by Guy Vassel, Deputy Managing Director at Parc Astérix, and Fabrice Plazolles, Managing Director & Chief Creative Officer at Havas Play.
4 new advertisers for 4 new briefs
Automotive
How can we ensure that, tomorrow, everyone knows how to pronounce Hyundai correctly?
Leisure
How can we leverage digital audio to make a major event out of the launch of the new Londinium zone?
Food
How can we translate the distinctive sonic identity for Pink Lady®: “So crunchy, so juicy, so cool”?
Transportation
How can we create audio concepts centered around the anticipation of travel?
An exceptional jury
Pascal CÜBB
President of International Advertising Association – France & Founder of la French Connexion
FRENCH CONNEXION & IAA INTERNATIONAL
Check out the big winners of the #AudioCreativeAwards creative competition, 2026 edition
Following the Audio Creative Awards jury deliberations, the two co-chairs—Guy Vassel, Deputy Managing Director at Parc Astérix, and Fabrice Plazolles, Managing Director at Havas Play—revealed the winners of this 2026 edition.
🥇 Jury Grand Prix goes to the Lyon campus team for their work on the Hyundai brief
🥈 Jury Special Mention goes to the Paris campus team for their work on the Parc Astérix brief
👏 A huge congratulations and thank you to the students from Sup de Pub
🙏 Special thanks to the advertisers who shared their briefs: Hyundai, Parc Astérix, Pink Lady & Transavia
Thank you to all the jury members for their dedication throughout this project.
🔊 “THE RADIO-AUDIO MEDIA”: Presentation of the jury, the advertisers, and the role of audio in daily life by Marie Noëlle Le Moal.
Presentation of the Jean-Paul brand entertainment collective by Anne-Sophie Nectoux.
🚀 “CREATIVE AUDIO CODES AND ADVERTISING EFFECTIVENESS”: Presentation of the factors and creative codes that boost ad campaign performance by Romaine Mellinger.
🎨 HOW TO TURN A CREATIVE IDEA INTO AN AUDIO CREATION: Presentation of broadcast audiovisual productions and production professions by Virginie Ordureau.
Where are they now? – They made their mark on the #audiocreativeawards
To celebrate this new edition, we are looking back at the professional journeys of former #AudioCreativeAwards participants.
- Where are they now since taking part in the competition?
- How did the contest help accelerate their career paths?
- What was their take on this immersive and career-building experience?
🎙 A look back at the student duos who made history at the AudioCreativeAwards and the career paths they have forged since.
