The AUDIO HUB BY NRJ GLOBAL is an aggregation strategy designed to offer an unparalleled diversity of content, featuring the very best in audio.
The AUDIO HUB comprises the NRJ Group’s digital offering (live streaming, digital radio stations, catch-up and native podcasts); inventories from our partner Audiomeans, such as Binge Audio, Konbini, and Futura; leading media players like Le Figaro, MyZen, GroupedeRadios, and dozens of others.
The strength of the Audio Hub lies in its ability to generate a massive reach of 51.4 million streams every month(1) and 6.7 million unique listeners every month(2) , thanks to the sheer diversity of its offering.
Designed to address the need for simplified online audio buying, it brings together a broad, diverse, and highly engaged audience through a single point of entry.
An advertising powerhouse that enables socio-demographic, data, contextual, and semantic targeting with interactive formats (DCO, Shake Me) or creative formats (host-read, branded podcasts), whose performance can be measured across more than 25 KPIs.
OUR SHOWS
8 LIVE STREAMS
The NRJ Group stations — NRJ, Nostalgie, Chérie FM and Rire & Chansons — bring together millions of listeners every month around compelling programming and complementary musical universes.
The Hub is further enriched by partner media groups such as Figaro Radio, La Grande Musique, Radio Paname or MyZen, which strengthen the diversity of the audio offering and the depth of the content provided.
250 DIGITAL RADIO STATIONS
An editorial promise to match every mood and moment with a dedicated musical style. Themed digital radio stations are curated by expert programmers, offering the dual benefit of on-demand content while letting the station’s live stream guide the way.
Themed digital radio stations built around life moments (sports, parties, work…), events (Christmas, summer…), or musical genres (hits, electro, new wave…). One promise: a solution for every listening desire.
200 CATCH-UP PROGRAMS
By nature, the podcast is an intimate, immersive format tailored for personal listening. Thanks to digital, this experience becomes accessible anywhere, anytime, for everyone, across all our flagship shows.
Manu sur NRJ, Camille Combal sur NRJ and l’Appel Trop Con: ll ranked in the top 10 catch-up podcasts in France(3).
400 NATIVE PODCASTS
Hundreds of podcasts, hundreds of interest categories: everyone finds their story, their passion, their voice.
Original creations from the NRJ Group featuring dedicated verticals on music, true crime, celebrity behind-the-scenes, and children’s stories.
Podcasts from our partner networks via Audiomeans, all leaders in their respective flagship genres.
A Palette of Formats
to Match Every Brand Ambition
The NRJ Global Audio Hub offers a comprehensive range of audio advertising formats designed to seamlessly adapt to any campaign objective.
🔹 Standard formats (pre-roll, mid-roll) ensure effective visibility at the heart of the listening experience.
🔹 Creative formats:
– Host-read: broadcast of an ad format written and read by the podcast host before the content begins, ensuring a powerful integration into the editorial environment.
– Branded podcast: custom-made content fully dedicated to a brand.
– Co-branded format: a special episode designed around an existing podcast to build a natural connection with the audience.
✨ To maximize impact, NRJ Global also offers interactive and dynamic formats, including:
– DCO (Dynamic Creative Optimization): ad creatives capable of adapting in real-time based on the listener’s profile, weather conditions, or the time of day.
– Interactive formats: encouraging the listener to interact via voice (Voice Ads) or motion (Shake Me) to trigger immediate action.
A 'Less is More' approach to ad integration
Ad integration features a single pre-roll across our digital environments, to respect our listeners’ experience and uphold our « Less is more » strategy.
An initiative launched in 2020 that consists of managing national on-air ad time at 9 minutes/hour on traditional radio and a single pre-roll in digital. This ad de-cluttering gives pride of place to commercials, which are better accepted, amplifies communication emergence, and consequently boosts advertising effectiveness.
Ciblage
As a pioneer in digital audio, NRJ Global teams up with expert partners to refine targeting, enrich brand experiences, and deliver a more personalized, relevant message that resonates better with listeners.
Numerous targeting options are available via our ad server, AdsWizz (the market-leading audio ad server): location, weather, device, socio-demographics, behavior, time of day, and more.
And to go even further: the DynADmic AI-driven DCO format allows for real-time ad personalization based on the listening context. AI DCO brings simplicity and production ease with 130 synthetic voices available in 6 different languages.
Meanwhile, semantic targeting leverages the richness and diversity of our audio offering to provide high-affinity contexts and maximize campaign relevance across sectors like CSR, Business, Food, Sports, Travel, and Leisure.
An advertisement no longer merely reaches an audience; it resonates with the very topic the listener is currently engaged with. A cookieless innovation: a message aligned with consumed content to explore the full richness of our podcast offering.
(2) Ad Server Data, November 2025.
