How does a digital media outlet use audio creativity ?
Audio is a vast playground for brands. With 42 million French people exposed daily, the challenge is to stand out in an ocean of creations.
The key? Focus on emotion, storytelling, and a strong sonic identity.
In this « carte blanche » editorial, Maxime DELMAS, CEO and founder of Creapills, presents examples of recognizable jingles with distinctive voices, demonstrating that audio offers an immersive universe where constraints stimulate creativity.
With podcasts, streaming, and increased personalization, the future of audio advertising presents limitless opportunities to uniquely engage each listener.
The Role of audio in Brand Communication Strategies
Dive into the heart of audio communication strategies with Thomas BOUTTE, Brand Director at AXA en France and President of the Club des annonceurs , and Laurent ALLIAS, founder of the agency JOSIANE and President of the Independent Agencies at AACC, as they decode how audio, a medium without visuals, reinvents brand engagement.
Discover how this medium stimulates the imagination and creates unique « mental spaces » for consumers. An engaging debate on the evolution of audio creativity, its renewal through impactful campaigns, and the (already palpable) impact of AI.
Should agencies fear this revolution or seize the opportunity to refocus on differentiation and brand architecture?
It’s an essential exploration to understand the future of communication.
How Do Research Stimulate Audio Creativity ?
At the heart of audio innovation, discover how marketing studies identify the creative audio drivers to make the medium a powerful engagement lever.
Cécile DURAND, Secretary General of Alliance de la radio and Olivier GOULET, CEO and founder of the Iligo institute, decode how emotion, mental imagery, and sonic signatures capture attention and boost advertising effectiveness.
With Iligo, NRJ Global, and the recent publication of the Memory Impact Study with the Radio Alliance, find an inspiring exchange that proves audio creativity, supported by data from studies, is key to creating deep and memorable connections with target audiences.
Can Technology Be Creative ?
Reinvented audio or how tech unleashes audio creativity. How does audio innovation shape the future of communication? Olivier OU RAMDANE, Managing Director and founder of Audiomeans, presents the solution to explore how technology, far from being just a tool, becomes a true catalyst for creativity.
Discover how AI and automation are transforming podcast production, opening new horizons for creators and brands. Semantic targeting, dynamic advertising formats: a glimpse into the solutions redefining audio engagement and offering personalized experiences.
An exploration where technology serves the art of storytelling.
